Step 2: Create a Performance-Based Job Description

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It’s surprising how many new business executives have no job description, or perhaps just a generic outline at best. Without the bar and expectations clearly set, how can you possibly expect optimal performance? Here, you’ll review a straight forward approach to crafting a job description that focuses on the results required of the new business executive — and the resources required of the agency to ensure success.

To ensure you select the best profiles for the role, review our online coaching content and answer a few questions below.

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If you have any questions, you can send me a message below or call me at 212.388.9544 x 116.

Blair Whyte

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