Candidate Profile

New Business Executive Profile

New Business Executive Snapshot

Title: 
EVP, Account Director
Department / Accountability: 
New Business + Client Services
Position Seniority: 
Senior (not on Core Management Team)
Location/Region: 
Midwest (ND, SD, NE, KS, MN, IA, MO WI, IL, IN, MI, OH, KY)
Willing to Relocate: 
Yes (For the Right Opportunity)
Agency Type: 
Advertising / Full Service
Current Salary Range: 
$151,000 - $200,000
Years into Career (since college): 
21 - 25
Years in Agency Business: 
16 - 20
Years Involved in New Business: 
4 - 6
Years in New Business Role: 
< 4

Background

As a veteran of Client Service, I've earned a reputation of developing strong, long-lasting relationships with clients based on mutual partnership, trust and respect. This experience, along with over five years as a client, has given me invaluable insight into the best approach to generating agency new business. If you're looking for a hard core 'sales person' or 'hunter', that's not me. I prefer to leverage an agency's collective genius to position it to be 'hunted' versus the other way around. Over the past three years, I've successfully shifted our strategy from outbound/sales/push to inbound or 'discovery' by elevating our visibility and position (through thought leadership and creativity) within the industry. This strategy has resulted in not only increased awareness (as proven by an increase in RFPs and pitches), but more importantly in our exceeding revenue targets in two of the past three years.

What new business achievements are you most proud of?

Leveraging my past experience as a Client Service lead and as a client to implement a different approach to New Business that successfully grew our reputation as an agency as well as our business.

What most excites you about new business?

Concentrated collaboration/teamwork; problem solving; great storytelling; fresh starts - for us and for the client; establishing rapport and trust with a prospective client; negotiating from a position of strength; Building our business by building their business.

Categories of Work Experience
(includes New Business Pitching and Account Management Experience)

  • Apparel & Fashion
  • Automotive
  • Beauty & Personal Care
  • Beer, Wine & Spirits
  • Casinos / Gaming
  • Digital Application
  • Educational Institutions
  • Entertainment
  • Financial Services
  • Food / Beverage
  • General Insurance
  • Luxury
  • Oil, Energy, Gasoline
  • Restaurants / QSR
  • Retail / Ecommerce
  • Sporting Event
  • Sports
  • Telecommunications / Wireless
  • Toys

Types of New Business Experience

  • Managing Pitch Teams: 10
  • Writing Questionnaires Responses (RFIs / RFQs / RFPs) & Case Studies: 10
  • Writing Final Pitch Presentations: 6
  • Participating in Capabilities and/or Final Pitch Presentations: 10
  • Proactive Prospecting (Conducting or Supporting the Outreach): 10
  • Organic Growth (Working Directly with Clients or Supporting Account Teams): 10
  • Training Senior Team Members on Best Practices: 8

Position Overview

Start Date: 
May 2018
Agency Staff Size (Nationally): 
1501+
Agency Staff Size (Your Office): 
Agency Type: 
Advertising / Full Service
Location/Region: 
Midwest
Direct Report: 
Exec Mgmt (CEO / Pres / MD / COO / CFO / Client Services Director)
Title: 
EVP, Account Director
Position Seniority: 
Senior (not on Core Management Team)
Department / Accountability: 
New Business + Client Services

Position Overview

Start Date: 
November 2016
End Date: 
May 2018
Agency Staff Size (Nationally): 
1501+
Agency Staff Size (Your Office): 
Agency Type: 
Digital / Online / Social Media
Experential / Event Marketing
Brand Strategy / Consulting
Location/Region: 
Midwest
Direct Report: 
Exec Mgmt (CEO / Pres / MD / COO / CFO / Client Services Director)
Title: 
Vice President, Strategy and Growth
Position Seniority: 
Senior (not on Core Management Team)
Department / Accountability: 
New Business

Position Overview

Start Date: 
October 2015
End Date: 
November 2016
Agency Staff Size (Nationally): 
1501+
Agency Type: 
Digital / Online / Social Media
Experential / Event Marketing
Brand Strategy / Consulting
Location/Region: 
Midwest
Direct Report: 
Exec Mgmt (CEO / Pres / MD / COO / CFO / Client Services Director)
Title: 
Strategic Marketing Consultant
Position Seniority: 
Senior (not on Core Management Team)
Department / Accountability: 
New Business

Position Overview

Start Date: 
September 2012
End Date: 
July 2015
Agency Staff Size (Nationally): 
76 - 250
Agency Staff Size (Your Office): 
76 - 250
Agency Type: 
Digital / Online / Social Media
Experential / Event Marketing
Direct Response / Marketing
Multicultural
Shopper Marketing / Sales Promotion
Brand Strategy / Consulting
Design / Industrial Design
Research
Location/Region: 
Midwest
Direct Report: 
Exec Mgmt (CEO / Pres / MD / COO / CFO / Client Services Director)
Title: 
Vice President, Marketing and Business Development
Position Seniority: 
Senior (not on Core Management Team)
Department / Accountability: 
New Business

Position Overview

Start Date: 
October 2008
End Date: 
September 2012
Agency Staff Size (Nationally): 
76 - 250
Agency Staff Size (Your Office): 
76 - 250
Agency Type: 
Digital / Online / Social Media
Experential / Event Marketing
Direct Response / Marketing
Multicultural
Shopper Marketing / Sales Promotion
Brand Strategy / Consulting
Design / Industrial Design
Research
Location/Region: 
Midwest
Direct Report: 
Exec Mgmt (CEO / Pres / MD / COO / CFO / Client Services Director)
Title: 
Vice President, Strategic Business Partner
Position Seniority: 
Senior (not on Core Management Team)
Department / Accountability: 
New Business + Client Services

Position Overview

Start Date: 
November 2003
End Date: 
October 2008
Agency Staff Size (Nationally): 
76 - 250
Agency Staff Size (Your Office): 
76 - 250
Agency Type: 
Digital / Online / Social Media
Experential / Event Marketing
Direct Response / Marketing
Multicultural
Shopper Marketing / Sales Promotion
Brand Strategy / Consulting
Design / Industrial Design
Research
Location/Region: 
Midwest
Direct Report: 
Exec Mgmt (CEO / Pres / MD / COO / CFO / Client Services Director)
Title: 
Account Director - McDonald's US
Position Seniority: 
Senior (on Core Management Team)
Department / Accountability: 
New Business + Client Services

Contact Us

We're Here To Help

If you have any questions, you can send me a message below or call me at 212.388.9544 x 116.

Blair Whyte

Client Service

We are available Monday through Friday, from 10:00am - 8:00pm ET. You may also contact us after hours as we're often online outside the main hours.

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