New Business Executive Profile
New Business Executive Snapshot
As a veteran of Client Service, I've earned a reputation of developing strong, long-lasting relationships with clients based on mutual partnership, trust and respect. This experience, along with over five years as a client, has given me invaluable insight into the best approach to generating agency new business. If you're looking for a hard core 'sales person' or 'hunter', that's not me. I prefer to leverage an agency's collective genius to position it to be 'hunted' versus the other way around. Over the past three years, I've successfully shifted our strategy from outbound/sales/push to inbound or 'discovery' by elevating our visibility and position (through thought leadership and creativity) within the industry. This strategy has resulted in not only increased awareness (as proven by an increase in RFPs and pitches), but more importantly in our exceeding revenue targets in two of the past three years.
What new business achievements are you most proud of?
Leveraging my past experience as a Client Service lead and as a client to implement a different approach to New Business that successfully grew our reputation as an agency as well as our business.
What most excites you about new business?
Concentrated collaboration/teamwork; problem solving; great storytelling; fresh starts - for us and for the client; establishing rapport and trust with a prospective client; negotiating from a position of strength; Building our business by building their business.
Categories of Work Experience
(includes New Business Pitching and Account Management Experience)
- Apparel & Fashion
- Beauty & Personal Care
- Beer, Wine & Spirits
- Casinos / Gaming
- Digital Application
- Educational Institutions
- Financial Services
- Food / Beverage
- General Insurance
- Oil, Energy, Gasoline
- Restaurants / QSR
- Retail / Ecommerce
- Sporting Event
- Telecommunications / Wireless
Types of New Business Experience
- Managing Pitch Teams: 10
- Writing Questionnaires Responses (RFIs / RFQs / RFPs) & Case Studies: 10
- Writing Final Pitch Presentations: 6
- Participating in Capabilities and/or Final Pitch Presentations: 10
- Proactive Prospecting (Conducting or Supporting the Outreach): 10
- Organic Growth (Working Directly with Clients or Supporting Account Teams): 10
- Training Senior Team Members on Best Practices: 8