Not only have we trained hundreds of new business team members, we’ve also worked in agency management and new business ourselves. In fact, the Mirren team has worked at some of the best agencies in the business, including TBWA\Chiat\Day, Wieden + Kennedy, WONGDOODY, and small boutiques around the country. When it comes to new business talent we've built a system like no other to help you identify your next executive.
Here's How it Works
1) Confirm the Type of New Business Executive You Require
There are several types of new business executives. From hunters to project managers, it’s critical to understand what you require in this role, based on the new business objectives of the agency. Here, you’ll develop an understanding of the different types, where their strengths (and weaknesses lie) and how best to screen for them in the interview process.
To ensure you hire the best new business executive for the role, take some time to plan. Review our online coaching content and answer a few questions to best set your agency and the new new business executive up for success.
2) Create a Performance-Based Job Description
It’s surprising how many new business executives have no job description, or perhaps just a generic outline at best. Without the bar and expectations clearly set, how can you possibly expect optimal performance? Here, you’ll review a straight forward approach to crafting a job description that focuses on the results required of the new business executive — and the resources required of the agency to ensure success.
To ensure you outline a clear focus for the role, take some time to plan. Review our online coaching content and answer a few questions to best set your agency and the new new business executive up for success.
3) Confirm the Optimal Compensation Package
New business executive compensation is often an area of question for many agencies. How much should you pay? What is the best mix of base salary and incentive? Here, you’ll review the options most agencies are using to ensure the package is aligned with the agency’s new business objectives, while best motivating the individual.
To ensure you outline the optimal compensation package for the role, take some time to plan. Review our online coaching content and answer a few questions to best set your agency and the new new business executive up for success. Also download our Mirren New Business Salary & Tenure Report for even more detail on compensation.
4) Select Profiles
This a powerful search engine, the only one of its kind. It is customized specifically for new business executives. Here, you can pinpoint new business executives based on criteria that is unique and specific to this role. For example, you can include criteria such as seniority; type of new business experience; years in new business; years in the agency business; region and salary.